How Advisors Can Expand Their Retirement Plan Practice with the Right TPA Partner
If there was ever a perfect moment for wealth managers and retirement-focused advisors to expand their retirement plan business, this is it.
Thanks to SECURE 2.0, which enhances ERISA provisions, incentivizes employers to offer plans, and broadens eligibility to millions more American workers, advisors are uniquely positioned to grow their practice—and their assets under management.
But growth often brings complexity.
Retirement plan administration has become more demanding, with compliance rules evolving and fiduciary oversight increasing. As business owners and plan sponsors lean more heavily on their advisors, one key question arises: Who’s helping you shoulder the administrative burden?
That’s where Birdseye Pension Group comes in.
If you haven’t yet partnered with a third-party administrator (TPA), it may be time to consider one. A skilled TPA ensures retirement plans remain compliant—from plan documents to nondiscrimination testing—and can help you deliver an even higher level of service to your clients.
Focus on What You Do Best
Navigating regulatory changes, compliance testing, and plan operations is time-consuming—and it can pull you away from what you do best: guiding your clients toward financial success.
Partnering with Birdseye Pension Group means leveraging deep technical knowledge and decades of retirement plan expertise. We handle the administrative heavy lifting, freeing you up to build relationships and manage portfolios. And with our local presence, we’re available to meet with your clients directly, adding value to your service and building trust.
Customized Plan Design That Makes a Difference
At Birdseye Pension Group, custom plan design isn’t an afterthought—it’s what we’re known for. We help solve client-specific challenges by tailoring plans to fit their workforce, tax goals, and long-term business strategy.
Well-designed plans not only optimize tax efficiency and benefits for business owners, they also promote employee engagement and retention. This gives you, as the advisor, a more robust and rewarding relationship with your client.
Enhancing Client Retention
The more value you deliver, the more likely your clients are to stay.
Having a TPA like Birdseye Pension in your corner adds depth to your offering. We’re here to answer complex compliance questions, update plan designs as client needs evolve, and keep the plan running smoothly behind the scenes. Our experience shows that plans supported by a dedicated TPA experience significantly higher retention—because clients feel supported and confident in their plan management.
Generating New Business Opportunities
Great partnerships work both ways.
Birdseye Pension Group often refers business to advisors we trust, especially when our clients express a need for broader financial or investment guidance. Because we’re already working closely with business owners, we’re in a prime position to introduce you when the timing is right. Additionally, adding a retirement plan service to your portfolio opens your door for an increased client pool almost over night. Not only will you be adding value to your existing business clients, but you’ll now be introduced to all the employees part of the plan. This will provide an opportunity to expand your network and help others grow!
Choosing the Right TPA
Not all TPAs are the same—and finding the right partner is key.
When evaluating a TPA, look for a firm that is:
Experienced and dependable in handling all aspects of plan administration
Aligned with your values, communication style, and work ethic
Proactive and knowledgeable, ready to resolve complex plan issues
Client-focused, with a commitment to long-term service and support
Clear communicators who are responsive, kind, and solutions-oriented
Tech forward retirement partners who value the use of automation for efficiency and error detection before it happens!
At Birdseye Pension Group, we pride ourselves on being exactly that kind of partner.
Let’s Grow Together
If you're ready to enhance your retirement plan offerings, deliver more value to your clients, and grow your business, we’d love to talk.